ADIDAS X PARLEY                 ADIDAS X PARLEY                 ADIDAS X PARLEY                 ADIDAS X PARLEY                 ADIDAS X PARLEY                 ADIDAS X PARLEY                 ADIDAS X PARLEY                 




Adidas and Parley continued their ongoing collaboration to promote sustainablilty by
collecting hazardous ocean plastics and repurposing them into the woven materials and sole of the Adidas NMD shoe.

Mimicking the concept behind the construction of these shoes, we created a product film that animates tangled plastic threads forming into the NMD shoe.




Director

Pleasure Craft

Creatives 

Hunter Hampton
Jeph Burton

Color

Kath Raisch

Producer

Alex Olivo

Agency

Johannes Leonardo

Client

Adidas
Parley










BEHIND THE SCENES









PRINT CAMPAIGN

by Adrian Mueller




ADIDAS X PARLEY             ADIDAS X PARLEY             ADIDAS X PARLEY             ADIDAS X PARLEY             ADIDAS X PARLEY             ADIDAS X PARLEY