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Adidas and Parley continued their ongoing collaboration to promote sustainablilty by
collecting hazardous ocean plastics and repurposing them into the woven materials and sole of the Adidas NMD shoe.
Mimicking the concept behind the construction of these shoes, we created a product film that animates tangled plastic threads forming into the NMD shoe.
collecting hazardous ocean plastics and repurposing them into the woven materials and sole of the Adidas NMD shoe.
Mimicking the concept behind the construction of these shoes, we created a product film that animates tangled plastic threads forming into the NMD shoe.
Director
Pleasure Craft
Creatives
Hunter Hampton
Hunter Hampton
Jeph Burton
Color
Kath Raisch
Producer
Alex Olivo
Agency
Johannes Leonardo
Client
Adidas
Adidas
Parley
BEHIND THE SCENES
PRINT CAMPAIGN
by Adrian Mueller
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