4 UR VIEWING PLEASURE

ADIDAS & ALEXANDER WANG
SEASON 2


Activation video for the second collaboration of Adidas x Alexander Wang





EDITING, VFX
Pleasure Craft
CREATIVE DIRECTOR
Ferdinando Verderi
DIRECTOR
Ryan Staake
PRODUCER
Jay Jenkins
AGENCY
Johannes Leonardo






“After adidas Originals x Alexander Wang launched Season 1 by challenging category notions around resale culture, they turned their attention to the retail model of collab launches for Season 2. Rather than generating manufactured hype by forcing long lines around a brick and mortar store, they flipped this model on its head, and made the streets of NYC their retail space and distribution method.”

Print Campaign