4 UR VIEWING PLEASURE

MOON COLLECTIVE


Moon Collective’s SS17  Campaign Video
The psychedelic tropical world of Moon Collective freefalls from space into the low gravity of the lunar surface.






DIRECTOR, VFX, ART DIRECTION
Pleasure Craft
CREATIVE DIRECTOR
Benjamin King
PRODUCERS
Brandon Ells, Aaron Austin



“The city became the collection’s catalogue, with posters and campaign images appearing around the city, and a Facebook chat bot prompting customers to text their order and location. Once the order was received, a bike messenger would deliver their order by hand, transforming NYC into the most innovative store in the world. With more than 1 billion impressions from earned media, they showed that innovation in streetwear can come from getting back on the streets.”