4 UR VIEWING PLEASURE

Adidas and Parley continued their ongoing collaboration to promote sustainablilty by
collecting hazardous ocean plastics and repurposing them into the woven materials and sole of the Adidas NMD shoe.





DIRECTOR, VFX
Pleasure Craft
CREATIVE DIRECTOR
Hunter Hampton,
Jeph Burton
COLOR
Kath Raisch
PRODUCER
Alex Olivo
AGENCY
Johannes Leonardo
CLIENT
Adidas, Parley










Mimicking the concept behind the construction of these shoes, we created a product film that animates tangled plastic threads forming into the NMD shoe.




Print Campaign by Adrian Mueller