SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
For Saturdays NYC’s Spring 2020 line, we created a visual campaign that highlights the foundation of the brand:
the Beach meets NYC .
Drawing inspiration from the floral designs prominent throughout the collection, we merged the two environments with a common theme of surreal flowers.
the Beach meets NYC .
Drawing inspiration from the floral designs prominent throughout the collection, we merged the two environments with a common theme of surreal flowers.
Director
Pleasure Craft
Producer
Kevin Serai
Color
Derek Hanson
Camera Asst.
Steven Stinson
Post/VFX
Pleasure Craft






BEHIND THE SCENES

PRINT CAMPAIGN
by Steven Stinson & Koki Sato


SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC
SATURDAYS NYC