︎









SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC            






For Saturdays NYC’s Spring 2020 line, we created a visual campaign that highlights the foundation of the brand:
the Beach meets NYC .

Drawing inspiration from the floral designs prominent throughout the collection, we merged the two environments with a common theme of surreal flowers.


Director

Pleasure Craft

Producer

Kevin Serai

Color

Derek Hanson

Camera Asst.

Steven Stinson

Post/VFX

Pleasure Craft

Client

Saturdays NYC


 







BEHIND THE SCENES









PRINT CAMPAIGN

by Steven Stinson & Koki Sato
SATURDAYS NYC              SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC             SATURDAYS NYC